Do you want to know the exact effect of your marketing and sales? With Controlled Outlet Testing by TAPP you measure the effect of campaigns, activations and product launches on the sale of your brand(s). In a controlled real-life testing environment. Not with surveys or assumptions, but based on hard sales data, straight from the cash registers of real bars.

* WHAT DO WE TEST FOR YOUR BRAND?

TAPP measures the results of your brand, in selected outlets. Based on real-time data, you get direct insight in marketing and sales campaigns Such as:

* ROI: THE RETURN ON INVESTMENT

By measuring the effect of your actions and promotions, you know exactly which returns you get for any of these investments for your brand(s). For example: TAPP tests which effects different activities have on the sale of your brand, compared to a control group.

In the example below, you see our research on trade activities for a liquor brand. We got a clear outcome: activity Y clearly delivers the best ROI.

* ALWAYS CLEARLY MEASURED RESULTS

The results of our Controlled Outlet Testing are clean and unambiguous. TAPP uses a monadic setup: this way we can always attribute effects to one single cause. We also measure with a matched sample approach: we do a baseline measurement and use a control group. In that way we always correct for autonomous market developments.

Contact?

Sjoerd Rothweiler | Phone: 06 14 69 63 46 | Mail: sjoerd@tapp.cafe

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